Dan Frommer on Apple SIM’s potential:
Imagine booting up your iPhone for the first time and seeing four competing offers for your business from different operators—with short or no contract duration. Or an even deeper integration where Apple bills you as a virtual operator and constantly shops for the cheapest connection—perfect for those who travel overseas frequently.
This would be a game changer if Apple SIM is brought to the next iPhones. In Madrid, AT&T was charging me $1.5/minute to talk to and something like $1/Mb for data so I barely used my phone at all. Being able to use my phone normally abroad, without the hassle of figuring the local wireless marketing would be unbelievably nice.
Obviously the wireless companies are not going to love this but Apple has been consistently eroding their power since the first iPhone launch.
Texts are free now. App/Internet usage is unrestricted. International rates are the next to fall.