Apple has opened exploratory talks with senior label executives about the possibility of launching an on-demand streaming service that would rival Spotify and Beats Music, according to three people familiar with the talks. Apple is also thinking about adding an iTunes App for Android phones, the Google rival that has been growing faster than the iPhone, these sources said.
Apple needs this to salvage iTunes. No software has gone from indispensible to forgotten faster than iTunes. Even MS Word is still holding on.
I used to be all about building and maintaining my iTunes until I discovered Spotify. Why waste your time when you can have access to everything for a low monthly fee.